Blog Archive

Marketing in Quebec: What you need to know

In a digitized world where there seems to be increasingly less borders, all too often a “one size fits all” attitude toward marketing in Canada has been adopted. But as our Director of Quebec, Kevin Pacheco, points out, having that mindset can be a disadvantage. Read on to learn what makes this province so unique […]

Essential Strategies for Effective Community Management

Are you striving to build a loyal customer base in today’s digital-centric world? It all starts with effective community management. An online community is more than just a group of followers; it’s your brand’s lifeblood that can provide invaluable feedback, create brand advocates, and generate organic marketing. But how do you cultivate a thriving digital […]

What You Can Do Before You Launch A New Brand

Launching a new brand is an exciting time for any entrepreneur whether you’re experienced or new to the world of business. There are several elements that go into ensuring that your strategy is successful and people are able to build brand loyalty. Here are three things you can do that are crucial to having a […]

You Should Know About NFTs and Public Relations

There is no question that the digital landscape is evolving at a rate almost too fast to keep up with. New forms of media and content are being innovated almost daily. This past year, there has been one term that almost everyone with internet access has encountered at least once –  NFTs. There is a […]

3 Key Strategies to Develop an Authentic Chinese Marketing Campaign

Have you noticed Chinese marketing ads are popping up everywhere in Canada?  You see them in department stores, buses, pop-up events, and on your smartphone even if your language setting is in English. International luxury brands are putting enormous energy and investments in the Chinese market. If your business operates in Canada but you’ve never […]

Email Marketing 101

Email newsletters, once considered unfashionable and low-tech have risen in popularity in the last few years. From increasing value and having direct communication with your consumers, to building loyalty and creating the habit of reading your content, email marketing is a new way forward to be your clients’ daily bread. As one of FAULHABER’s goals […]

Digital Marketing Trends to Include in Your 2022 Marketing Strategy

We saw many digital marketing trends come and go in the past year, changing the way people use and perceive social and digital platforms. As the digital landscape rapidly evolves, it’s crucial to take an in-depth look at any upcoming trends to assess what kind of impact they can have on your brands and how […]

Video Content Creation Step-by-Step Instructions

As social media continues to change and evolve, so should our strategies and tactics. Video content is everywhere, and social media platforms are all adapting to include short, medium and longer formats of video content. From Snapchat to Instagram and Facebook Stories to Reels to YouTube Shorts and the all-star TikTok garnering more than 1 […]

Using Social Media as Currency and How It Can Benefit Your Business

Forgetting your wallet at home could become a thing of the past. MilkUP, created by the Dairy Farmers of Canada was the first “post-to-pay” popup in Toronto that garnered the attention of hundreds of social media junkies. The concept was simple: pick up your items in the bodega, take a photo or video using their […]

Tips & Tricks: Repurpose Your Marketing Content to Save Time and Money

Creating new and creative content can be daunting especially when facing time and money restrictions. Marketing content plays a key role in brand image and consumer recognition. It’s important to keep customer loyalty while gaining an increased online presence and reach. If you ever find yourself crutched on time or without the budget to create […]