Blog Archive

The Rise of Micro-Influencers: Is Smaller Better?

In the dynamic landscape of influencer marketing, a new breed of social media personalities has emerged, captivating audiences and brands alike. These are the micro-influencers, individuals with follower counts ranging from 10,000 to 100,000. Micro-influencers, by definition, may have a smaller audience compared to macro-influencers or celebrities, but their impact is far from insignificant. With […]

The Power of User-Generated Content

User-generated content (UGC), often referred to as consumer-generated content, is the secret sauce in the recipe for a brand’s success. Crafted not by influencers but by your loyal customers, it’s the real, unfiltered magic that shapes your brand narrative. At Faulhaber, we see UGC as more than just content; it’s a powerful tool for transforming […]

2024 Social Media Trends

In the ever-evolving realm of digital marketing, maintaining a competitive edge is of paramount importance. As we look ahead to 2024, the social media marketing landscape is set to undergo substantial transformations. To harness the full potential of these platforms, businesses must adapt to the latest trends and techniques. It’s not enough to follow trends; […]

User-Generated Content and Why It’s Important For Your Brand

There are many different tools that companies and marketers use to promote their brand. One that has proven time and time again to be effective is user-generated content, also referred to as UGC. Whether it’s through celebrity endorsements, influencers, or consumer advocates, UGC is a must-have asset for anyone looking to grow their brand.  What […]

Essential Strategies for Effective Community Management

Are you striving to build a loyal customer base in today’s digital-centric world? It all starts with effective community management. An online community is more than just a group of followers; it’s your brand’s lifeblood that can provide invaluable feedback, create brand advocates, and generate organic marketing. But how do you cultivate a thriving digital […]

Being Candid on Social: The Message Behind BeReal 

It’s time to be real! I’m sure by now you’ve all heard about Gen-Z’s most real app! Every day at a random time, the app prompts users with a notification giving them two minutes to capture a BeReal – a photo that takes both a picture from the front of their camera and a selfie. […]

Social Media Trends to Integrate into Your 2022 Marketing Plan

As social media continues to constantly evolve, new trends have come up for 2022 at a harrowing pace. With the social media landscape being as massive as it is, it can be challenging to decide which of the up and coming trends to prioritize, while staying true to your brand values. We’ve rounded up some […]

How to Navigate to the World of Social Media During Human Rights Crises

The challenges we have all endured during the pandemic have been immense on a variety of different levels for everyone.  The last year is likely one of the toughest periods we have ever endured.  Brands and companies are now facing difficult decisions when it comes to navigating human rights crises and social justice issues on […]

Is Clubhouse A Trend Worth Following?

Clubhouse, it’s an invite-only app, but do you even want to be invited? While most platforms target mass audiences with widespread availability and access, Clubhouse takes a different approach. With its members-only design, the exclusivity element plays a crucial role in its rising popularity. If you haven’t been able to secure an invite— fear not, […]

5 Social Media Trends To Watch For In 2021

2020 is close to an end, and with that, a tumultuous year of unprecedented circumstances. From a global pandemic to a social justice movement, this year has encompassed mass change with social media paving the way. These platforms were utilized not only to connect individuals but to raise awareness and instill mass change globally from […]