{"id":5882,"date":"2025-10-17T13:39:33","date_gmt":"2025-10-17T13:39:33","guid":{"rendered":"https:\/\/faulhaber.agency\/?p=5882"},"modified":"2025-10-17T13:39:33","modified_gmt":"2025-10-17T13:39:33","slug":"creer-un-evenement-strategique-qui-genere-des-resultats-viraux","status":"publish","type":"post","link":"https:\/\/faulhaber.agency\/fr\/creer-un-evenement-strategique-qui-genere-des-resultats-viraux\/","title":{"rendered":"Cr\u00e9er un \u00e9v\u00e9nement strat\u00e9gique qui g\u00e9n\u00e8re des r\u00e9sultats viraux"},"content":{"rendered":"<p><span data-contrast=\"auto\">Dans l\u2019\u00e9conomie de la cr\u00e9ation d\u2019aujourd\u2019hui, un \u00e9v\u00e9nement r\u00e9ussi ne consiste plus simplement \u00e0 organiser une jolie f\u00eate. Une activation r\u00e9ussie doit aller au-del\u00e0 de l\u2019esth\u00e9tique pour offrir des r\u00e9sultats mesurables. Il ne s\u2019agit pas de savoir si les invit\u00e9s vont publier, mais de rendre cela impossible de ne pas le faire.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">C\u2019est cette approche que nous avons adopt\u00e9e lorsque nous avons donn\u00e9 vie \u00e0 la eos Shea Better Shave Cream lors de l\u2019<\/span><i><span data-contrast=\"auto\">ultime pool party<\/span><\/i><span data-contrast=\"auto\"> au centre-ville de Toronto. Con\u00e7u et r\u00e9alis\u00e9 enti\u00e8rement par Faulhaber, l\u2019\u00e9v\u00e9nement a m\u00eal\u00e9 relations publiques strat\u00e9giques \u00e0 des moments de contenu r\u00e9fl\u00e9chis pour produire des r\u00e9sultats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Voici ce qu\u2019il faut pour cr\u00e9er un \u00e9v\u00e9nement qui fait vraiment la diff\u00e9rence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Commencez par la strat\u00e9gie<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Notre client nous a adress\u00e9 une demande claire: g\u00e9n\u00e9rer de la notori\u00e9t\u00e9, de l\u2019engagement social et cr\u00e9er de l\u2019\u00e9lan autour du 24h Shea Better Shave Cream avant l\u2019\u00e9t\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Plut\u00f4t que de courir apr\u00e8s les tendances, nous avons ancr\u00e9 chaque \u00e9l\u00e9ment de l\u2019\u00e9v\u00e9nement dans la narration de la marque et les opportunit\u00e9s de contenu. Des saveurs de gelato inspir\u00e9es des parfums iconiques d\u2019eos \u00e0 une station de retouche \u00e9quip\u00e9e de la gamme compl\u00e8te eos, chaque d\u00e9tail \u00e9tait intentionnel, renfor\u00e7ant la promesse du produit, une peau lisse \u00e0 tout moment, partout.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Collaborer avec un objectif<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Avant l\u2019\u00e9v\u00e9nement, tous les invit\u00e9s ont re\u00e7u un maillot de bain exclusif eos, con\u00e7u en collaboration avec Saltwater Collective, cr\u00e9ant ainsi des opportunit\u00e9s de contenu qui se prolongeront bien au-del\u00e0 de l\u2019\u00e9v\u00e9nement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Saltwater Collective, une marque canadienne de maillots de bain ax\u00e9e sur la durabilit\u00e9, fabrique ses mod\u00e8les en ECONYL\u00ae, un nylon r\u00e9g\u00e9n\u00e9r\u00e9 \u00e0 partir de d\u00e9chets de d\u00e9charge et de filets de p\u00eache abandonn\u00e9s. Cette collaboration a offert aux cr\u00e9ateurs une pi\u00e8ce styl\u00e9e et utile \u00e0 porter tout l\u2019\u00e9t\u00e9, a permis de r\u00e9duire les cadeaux inutiles, et a unifi\u00e9 l\u2019esth\u00e9tique visuelle du contenu des invit\u00e9s. Intelligent, durable et orient\u00e9 social.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pr\u00e9voir toutes les issues<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Avec une m\u00e9t\u00e9o incertaine avant l\u2019\u00e9v\u00e9nement, notre \u00e9quipe a \u00e9labor\u00e9 un plan complet de contingence m\u00e9t\u00e9o pour garantir une exp\u00e9rience fluide, qu\u2019il pleuve ou qu\u2019il fasse beau. Heureusement, le soleil \u00e9tait au rendez-vous, mais notre planification strat\u00e9gique et notre capacit\u00e9 d\u2019adaptation auraient permis de maintenir l\u2019\u00e9v\u00e9nement \u00e0 un niveau \u00e9lev\u00e9 quoi qu\u2019il arrive.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Obtenir des r\u00e9sultats<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En seulement une semaine apr\u00e8s l\u2019\u00e9v\u00e9nement, nous avons d\u00e9pass\u00e9 tous les indicateurs cl\u00e9s :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Publications sociales: +265 %<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Impressions sociales: +130 %<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Taux de participation: +158 %<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Cette activation \u00e0 fort impact a propuls\u00e9 le produit phare d\u2019eos, amplifi\u00e9 l\u2019exposition de la marque et maintenu la conversation autour d\u2019eos bien au-del\u00e0 de l\u2019\u00e9v\u00e9nement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Choisir le bon partenaire<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Que vous cherchiez \u00e0 lancer un nouveau produit, cr\u00e9er de l\u2019engouement autour de votre marque ou augmenter votre visibilit\u00e9, vous avez besoin d\u2019une \u00e9quipe qui sait transformer une id\u00e9e en impact. En tant qu\u2019agence de relations publiques \u00e0 service complet \u00e0 Toronto, Faulhaber offre tout, de la conception et production d\u2019\u00e9v\u00e9nements \u00e0 la strat\u00e9gie d\u2019influenceurs et au marketing exp\u00e9rientiel (XM). Nous travaillons \u00e0 la fois sur des mod\u00e8les projet et en r\u00e9tention, adaptant notre approche pour r\u00e9pondre \u00e0 vos besoins et d\u00e9passer vos attentes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019\u00e9conomie de la cr\u00e9ation d\u2019aujourd\u2019hui, un \u00e9v\u00e9nement r\u00e9ussi ne consiste plus simplement \u00e0 organiser une jolie f\u00eate. Une activation r\u00e9ussie doit aller au-del\u00e0 de l\u2019esth\u00e9tique pour offrir des r\u00e9sultats mesurables. Il ne s\u2019agit pas de savoir si les invit\u00e9s vont publier, mais de rendre cela impossible de ne pas le faire.\u00a0 C\u2019est cette approche [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[165,74],"tags":[],"class_list":["post-5882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fevents-fr","category-public-relations"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts\/5882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/comments?post=5882"}],"version-history":[{"count":1,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts\/5882\/revisions"}],"predecessor-version":[{"id":5883,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts\/5882\/revisions\/5883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/media\/5111"}],"wp:attachment":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/media?parent=5882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/categories?post=5882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/tags?post=5882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}