{"id":5887,"date":"2025-10-17T13:46:58","date_gmt":"2025-10-17T13:46:58","guid":{"rendered":"https:\/\/faulhaber.agency\/?p=5887"},"modified":"2025-10-17T13:48:07","modified_gmt":"2025-10-17T13:48:07","slug":"comment-la-generation-z-change-notre-facon-de-voyager-et-ce-que-cela-signifie-pour-les-rp","status":"publish","type":"post","link":"https:\/\/faulhaber.agency\/fr\/comment-la-generation-z-change-notre-facon-de-voyager-et-ce-que-cela-signifie-pour-les-rp\/","title":{"rendered":"Comment la G\u00e9n\u00e9ration Z Change Notre Fa\u00e7on de Voyager et Ce que Cela Signifie pour les RP"},"content":{"rendered":"<p><span data-contrast=\"auto\">La G\u00e9n\u00e9ration Z red\u00e9finit le voyage, apportant de nouvelles attentes et des comportements num\u00e9riques auxquels les marques et les professionnels des relations publiques doivent s\u2019adapter. En tant que g\u00e9n\u00e9ration la plus consciente socialement, ses d\u00e9cisions de voyage sont fortement influenc\u00e9es par les r\u00e9seaux sociaux, les recommandations de pairs et les consid\u00e9rations \u00e9thiques.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Voici ce qu\u2019il faut savoir sur la mani\u00e8re dont la Gen Z bouscule l\u2019industrie du voyage \u2014 et comment adapter votre strat\u00e9gie RP pour suivre le rythme.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-level=\"3\"><b><span data-contrast=\"none\"> Les r\u00e9seaux sociaux sont les nouveaux agents de voyage<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">La Gen Z se tourne vers <\/span><b><span data-contrast=\"auto\">TikTok, Instagram et YouTube<\/span><\/b><span data-contrast=\"auto\"> avant de r\u00e9server ses voyages, contournant souvent les agences traditionnelles. Plus de la moiti\u00e9 (55 %) d\u2019entre eux s\u2019appuie sur les plateformes sociales pour planifier leurs voyages, illustrant leur confiance dans les avis de leurs pairs et les recommandations d\u2019influenceurs (<\/span><a href=\"https:\/\/openjaw.com\/newsroom\/other-news\/2025\/01\/31\/gen-z-is-next-great-wave-of-travelers\/\"><span data-contrast=\"none\">source<\/span><\/a><span data-contrast=\"auto\">). Les destinations virales, les recommandations d\u2019influenceurs et le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (CGU) ont plus de poids que les publicit\u00e9s classiques.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ce que les RP peuvent faire :<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Collaborer avec des<\/span><b><span data-contrast=\"auto\"> influenceurs et micro-cr\u00e9ateurs<\/span><\/b><span data-contrast=\"auto\"> pour mettre en avant des exp\u00e9riences authentiques.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Encourager des <\/span><b><span data-contrast=\"auto\">campagnes de CGU <\/span><\/b><span data-contrast=\"auto\">o\u00f9 les voyageurs partagent leurs exp\u00e9riences avec des hashtags de marque.<\/span><br \/>\n<span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimiser le contenu voyage pour le <\/span><b><span data-contrast=\"auto\">r\u00e9f\u00e9rencement TikTok<\/span><\/b><span data-contrast=\"auto\">, o\u00f9 des hashtags comme #TravelTok ou #HiddenGems g\u00e9n\u00e8rent de la d\u00e9couverte.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Si vous travaillez avec une agence de m\u00e9dias sociaux, assurez-vous qu\u2019elle b\u00e2tit ses strat\u00e9gies autour des tendances de plateforme \u2014 pas juste en repartageant du contenu.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li aria-level=\"3\"><b><span data-contrast=\"none\"> Le Voyage Bas\u00e9 sur les \u00c9v\u00e9nements : la Nouvelle Exp\u00e9rience Incontournable<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Les voyageurs Gen Z r\u00e9servent de plus en plus leurs voyages autour de<\/span><b><span data-contrast=\"auto\"> grands \u00e9v\u00e9nements<\/span><\/b><span data-contrast=\"auto\"> \u2014 de Coachella aux Jeux Olympiques en passant par les concerts de Taylor Swift et la Formule 1 (<\/span><a href=\"https:\/\/openjaw.com\/newsroom\/other-news\/2025\/01\/31\/gen-z-is-next-great-wave-of-travelers\/\"><span data-contrast=\"none\">source<\/span><\/a><span data-contrast=\"auto\">). Que ce soit un championnat sportif, un festival culturel ou une tourn\u00e9e mondiale, le voyage \u00e9v\u00e9nementiel devient une priorit\u00e9 incontournable.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Comment les RP peuvent s\u2019adapter :<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lier les exp\u00e9riences de voyage \u00e0 de grands \u00e9v\u00e9nements : positionner les h\u00f4tels, compagnies a\u00e9riennes et offices de tourisme comme partenaires privil\u00e9gi\u00e9s des voyageurs \u00e9v\u00e9nementiels.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cr\u00e9er des itin\u00e9raires \u201cavant et apr\u00e8s\u201d l\u2019\u00e9v\u00e9nement : sugg\u00e9rer une exploration urbaine pr\u00e9-\u00e9v\u00e9nement et une retraite bien-\u00eatre post-\u00e9v\u00e9nement pour prolonger le s\u00e9jour des Gen Z.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">C\u2019est l\u00e0 que les agences RP peuvent briller \u2014 en cr\u00e9ant du buzz, en b\u00e2tissant des partenariats et en pla\u00e7ant la marque au c\u0153ur de l\u2019action.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li aria-level=\"3\"><b><span data-contrast=\"none\"> La Durabilit\u00e9 n\u2019est Plus N\u00e9gociable<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">La Gen Z est \u00e9co-consciente et \u00e9vite activement les marques qui ne partagent pas ses valeurs. 91 % des jeunes voyageurs d\u00e9clarent que la durabilit\u00e9 est un crit\u00e8re important lors de leurs d\u00e9placements (<\/span><a href=\"https:\/\/www.travelpulse.ca\/news\/features\/gen-z-doesn-t-trust-ai-to-plan-their-trips#:~:text=Gen%20Z%20Travel%20Trends%20in%202025&amp;text=A%20large%20majority%20of%20Gen,on%20social%20drinking%20and%20partying.\"><span data-contrast=\"none\">source<\/span><\/a><span data-contrast=\"auto\">). Ils exigent des h\u00e9bergements durables, des pratiques touristiques \u00e9thiques et de la transparence dans la communication. Le greenwashing ne fonctionne pas \u2014 ils veulent des preuves.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Ce que les RP peuvent faire :<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mettre en avant des efforts de durabilit\u00e9 authentiques (ex. : programmes de compensation carbone, fonctionnement \u00e9cologique des h\u00f4tels).<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Utiliser la narration bas\u00e9e sur les donn\u00e9es pour montrer l\u2019impact r\u00e9el d\u2019une destination sur la durabilit\u00e9.<\/span><br \/>\n<span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"League Spartan\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c9viter les affirmations g\u00e9n\u00e9riques comme \u201c\u00e9co-responsable\u201d \u2014 soyez pr\u00e9cis et transparent sur les initiatives vertes.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p aria-level=\"3\"><b><span data-contrast=\"none\">En conclusion<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:280,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La Gen Z ne change pas seulement notre mani\u00e8re de voyager \u2014 elle transforme la mani\u00e8re dont l\u2019industrie du voyage communique. Elle attend de l\u2019authenticit\u00e9, recherche des exp\u00e9riences, et exige de la responsabilit\u00e9. Pour la toucher, votre strat\u00e9gie RP doit refl\u00e9ter son univers.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cela signifie adopter une narration digitale authentique, s\u2019aligner avec ses valeurs, et cr\u00e9er des campagnes qui ressemblent \u00e0 des conversations \u2014 et non \u00e0 de la promotion. Que vous collaboriez avec une agence RP canadienne ou une agence digitale internationale, l\u2019avenir du marketing touristique r\u00e9side dans la compr\u00e9hension profonde de cette g\u00e9n\u00e9ration.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Et la bonne nouvelle ? Pour les marques qui comprennent bien cette g\u00e9n\u00e9ration, la Gen Z ne se contentera pas de r\u00e9server un voyage \u2014 elle le partagera avec le monde entier.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La G\u00e9n\u00e9ration Z red\u00e9finit le voyage, apportant de nouvelles attentes et des comportements num\u00e9riques auxquels les marques et les professionnels des relations publiques doivent s\u2019adapter. En tant que g\u00e9n\u00e9ration la plus consciente socialement, ses d\u00e9cisions de voyage sont fortement influenc\u00e9es par les r\u00e9seaux sociaux, les recommandations de pairs et les consid\u00e9rations \u00e9thiques.\u00a0 Voici ce qu\u2019il [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[171],"tags":[],"class_list":["post-5887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relations-publiques"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts\/5887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/comments?post=5887"}],"version-history":[{"count":3,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts\/5887\/revisions"}],"predecessor-version":[{"id":5890,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/posts\/5887\/revisions\/5890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/media\/5566"}],"wp:attachment":[{"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/media?parent=5887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/categories?post=5887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faulhaber.agency\/fr\/wp-json\/wp\/v2\/tags?post=5887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}