As we step into 2025, travel trends reveal a dynamic shift in how people explore the world. From immersing themselves in adrenaline-pumping sports events to seeking solace in untouched detour destinations, travelers are hungry for authentic and transformative experiences. For PR professionals in the travel and tourism industry, these trends are goldmines of opportunity to craft resonant, engaging campaigns. Here’s how to ride the wave of 2025’s top travel trends, including news from Faulhaber’s travel portfolio.   

1. Sports Mode: Fueling Fandom Beyond Borders

With 35% of Canadians aged 25–34 planning to travel for sports, leveraging the intersection of tourism and live events is critical. Destinations like Los Angeles, Wisconsin, and Australia showcase how sports can be the centerpiece of travel. 

• PR Tip: Highlight local sports culture in your pitches, from iconic venues to fan traditions like Wisconsin’s tailgate culture or LA’s burgeoning reputation as the “Sports Capital of the World.” 

• Actionable Campaign Idea: Create itineraries around marquee events like the Australian Open or LA’s hosting of the Super Bowl, emphasizing complementary experiences like nearby culinary adventures or wellness retreats. 

2. Astro Adventurers: Reaching for the Stars

Celestial tourism is on the rise, with over 50% of travelers keen to witness phenomena like the Northern Lights or stargazing in pristine locations. Wisconsin’s Newport State Park and Australia’s Southern Hemisphere wonders provide stargazers with bucket-list-worthy escapes. 

• PR Tip: Pair astronomy with local experiences to create full-package adventures, such as combining stargazing at Hobbs Observatory with a cozy supper club dinner in Wisconsin. 

• Actionable Campaign Idea: Host media FAM trips during astronomical events, inviting influencers and journalists to capture the magic for their audiences. 

3. Reset Jetters: Wellness Wanderlust Redefined

Wellness tourism continues to soar, with 74% of Canadians emphasizing travel as a resilience booster. Whether it’s yoga on a paddleboard in The Palm Beaches or soaking in Australia’s hot springs, destinations are tapping into the restorative power of nature and holistic living. 

• PR Tip: Position wellness destinations as havens for recharging. Highlight unique offerings like tech-free retreats at Wisconsin’s Sundara Inn or Aboriginal wellness practices in Australia. 

• Actionable Campaign Idea: Collaborate with wellness brands to develop themed retreats, creating a compelling narrative of rejuvenation for target audiences. 

4. Detour Destinations: The Rise of Alternatives

Lesser-known spots are stealing the limelight as travelers seek unspoiled beauty and authentic experiences. Wisconsin’s lakes, Australia’s Tasmania, and The Palm Beaches all deliver rich alternatives to overcrowded tourist hubs. 

• PR Tip: Showcase how detour destinations provide unmatched value and unique charm, targeting sustainability-focused travelers looking to escape the mainstream. 

• Actionable Campaign Idea: Launch a “Hidden Gems” campaign, spotlighting these areas as must-visit extensions of popular cities like Chicago or Miami.