In today’s creator economy, successful brand events are no longer about just throwing a pretty party. A successful brand activation must go beyond aesthetics to deliver measurable results. It’s not about if guests will post, it’s about making it impossible not to.  

That was our approach when we brought eos’ 24hr Shea Better Shave Cream to life at the ultimate pool party in downtown Toronto. Designed and executed entirely by Faulhaber, the event blended strategic PR with thoughtful content moments to deliver results. 

Here’s what it takes to build an event that actually moves the needle. 

Start with Strategy 

Our client came to us with a clear ask to drive awareness, social engagement, and drive momentum for the 24hr Shea Better Shave Cream ahead of summer. 

Rather than chasing trends, we rooted every element of the event in brand storytelling and content opportunities. From gelato flavours inspired by eos’ iconic scents to a touch-up station stocked with the full eos lineup, every element was intentional, reinforcing the product’s promise of smooth skin anytime, anywhere. 

Collaborate with Purpose 

Ahead of the event, all guests were sent an exclusive eos swimsuit designed in collaboration with Saltwater Collective, creating content opportunities that will extend far beyond the event. 

Saltwater Collective, a Canadian swimwear brand focused on sustainability, creates suits using ECONYL®, a regenerated nylon made from landfill waste and abandoned fishing nets. This collaboration gave creators a stylish, useful piece to wear all summer, helped reduce wasteful gifting, and unified the visual aesthetic across guest content. Smart, sustainable, and social-first. 

Plan for Every Outcome 

With the weather was looking questionable ahead of the event, our team developed a full weather contingency plan to ensure a seamless experience, rain or shine. Luckily, the sun showed up, but our strategic planning and ability to pivot meant the event would have remained elevated no matter what.  

Deliver Results 

In just one-week post-event, we exceeded every KPI: 

Social Post: +265% 

Social Impressions: +130% 

Attendance Rate: +158% 

This high-impact activation pushed eos’ hero product, amplified brand exposure and kept the conversation around eos extending well beyond the event.  

Choose the Right Partner 

Whether you’re looking to launch a new product, build brand heat, or increase brand exposure, you need a team that knows how to turn an idea into impact. As a full-service PR agency in Toronto, Faulhaber offers everything from event ideation and production to influencer strategy and experiential marketing (XM). We work on both project and retainer-based models, scaling our approach to meet your needs and exceed expectations.