Caesarstone Canada Organic Social
Faulhaber scaled Caesarstone Canada's organic social presence through consistent, platform native storytelling designed to support awareness, consideration, and long term brand affinity while driving measurable growth across platforms.
OBJECTIVE
In 2025, Caesarstone’s organic social strategy focused on strengthening brand authority, increasing visibility across the path-to-purchase, and testing new formats to stand out in a highly saturated, design-led category.
APPROACH
Faulhaber was responsible for leading organic social strategy, content planning, creative direction, and community management across key platforms – Instagram, Facebook, LinkedIn, and Pinterest.
The approach prioritized renovation-led storytelling, education, and platform-native content to support consideration, showroom engagement, and long-term brand affinity. To elevate credibility and engagement, we launched a Designer of the Month series, which quickly emerged as a standout content pillar and generated multiple top-performing posts.
“Faulhaber has been an outstanding partner in growing our organic social presence. They took the time to understand our brand voice and customers and built a clear content strategy that made posting consistent and purposeful. Since partnering with them, we’ve seen consistent growth in reach and engagement, a stronger and more recognizable voice, and noticeably better-performing content.” – Monica Stellato, Director, Marketing, Caesarstone Canada
- +122% Instagram Views
- +56.5% Instagram Engagements
- +146.5% Facebook Engagements
- +80.5% LinkedIn Impressions
- +16% LinkedIn Follower Growth
- +595k Pinterest Impressions
- +21k Pinterest Engagements