Group of women in white outfits standing with backs to camera, each holding blue bottles of hair products between them.

NEOSTRATA Mother’s Day Campaign

Date 2026
Industry Beauty
Content production Influencer relations Partnerships Social media

Highlight how mothers and daughters share the skincare lessons they've learned from one another, driving awareness and emotional connection for NEOSTRATA through authentic, multigenerational storytelling while showcasing how skincare evolves through every stage of life, in celebration of Mother’s Day

APPROACH

  • Through our fstop studios, our team fully produced the NEOSTRATA Mother’s Day content shoot, from talent sourcing, vendor management, shot listing, to on-site management and creative direction, resulting in campaign content that lives on the influencers owned channels and NEOSTRATA’s
  • We partnered with Zhanna Red, Anthea Persaud, and Alyssa Eng, alongside their mothers to develop authentic, story-driven content celebrating the skincare wisdom shared across generations
  • Collaborated closely with creators to ensure the content reflected their unique relationships and resonated authentically with their audiences
  • Content incorporated NEOSTRATA’s SkinActive, Restore, and Enlighten routines into their daily rituals
  • Amplified the campaign through creator social channels while repurposing the content across NEOSTRATA’s owned platforms to extend reach and engagement
  • 1.2M+ Media Impressions
  • 3.83% Engagement Rate
Two people share a skincare routine: orange-yellow serum bottles and droppers are being used.Two women share a joyful moment indoors: a brunette seated in a white dress receiving a blue bottle from a smiling blond woman, with a vase of flowers nearby.
Two women in white outfits smiling at each other while holding hands in a neutral room. One woman holds a pink flower.Two women in white outfits sit close together on a sofa, smiling at each other while exchanging a ring or jewelry piece.