BIOTHERM Skin Fitness Club
Drive brand awareness and build social buzz of the Biotherm Aquasource+ Electrolyte Dewy Gel 100h through a dynamic fitness class.
APPROACH
To support the launch of Biotherm’s Aquasource+ Electrolyte Dewy Gel 100h, Faulhaber executed an immersive, multi-touchpoint experience designed to engage key KOLs and creators while showcasing the innovation and wellness-forward positioning of the brand. Enter the Skin Fitness Club.
The experience featured a variety of meaningful branded touchpoints, including:
- Step class hosted by Liv Mcilkenny— a physical representation of “stepping up” hydration, blending movement and modern wellness with skincare.
- Rehydrate, Replenish, and Restore areas featuring:
- Electrolyte-rich beverages powered by Liquid IV
- Product application and skincare rituals
- Recovery treatments such by RMTs
- Brand-led product education and trial opportunities, providing hands-on learning about the launch product
- Partnerships with Liquid IV and Nutbar, which brought high energy and elevated the wellness experience
- Sustainability-forward gifting and materials, thoughtfully integrated into the event
Key creators were invited to engage with the full journey, generating content and buzz across social and editorial channels. The activation tapped into the cultural resurgence of step workouts and Y2K-inspired fitness, a rhythm-driven and energetic trend that aligns with the product’s hero story, “Step Up Your Hydration.” By combining high-energy fitness, wellness rituals, and electrolyte replenishment, the Skin Fitness Club delivered a multi-sensory, culturally relevant experience rooted in modern wellness.
- 45 Attendees
- 90% Posting Rate
- 200+ Total pieces of social coverage
- 6M+ Total reach
