Prada Sweet Chemistry
Launch Prada Paradoxe Sweet Chemistry through an immersive, culturally relevant experience that drove fragrance discovery, creator advocacy and consumer conversion.
To bring Prada Paradoxe Sweet Chemistry to life, we created a multi-day experiential moment at The Well during TIFF, connecting the fragrance with creators and consumers at one of Toronto’s most culturally relevant moments.
The experience began with an intimate creator brunch and preview, followed by exclusive one-hour creator previews and a four-day consumer pop-up. Strategic gifting, film cameras and dedicated photography were built into the experience to inspire organic content creation, while a social giveaway expanded participation beyond the physical event.
For consumers, the immersive pop-up combined fragrance discovery with highly shareable photo moments and exclusive gifting. The experience was connected directly to retail through Sephora and Shoppers Drug Mart offers, helping turn awareness and trial into purchase.
Key experience elements included:
- Creator brunch and exclusive preview experiences designed for organic social amplification
- Immersive consumer pop-up at The Well during TIFF
- Strategic creator gifting, photography and content capture
- Social giveaway encouraging additional #PradaBeauty conversation
- Retail integration with Sephora and Shoppers Drug Mart to support conversion
- 247 Organic Social Posts
- 1.07M Video Views
- 146K Engagements
- 2,257 Pop-Up Visitors
- 89% Unique Posting Rate for Brunch & Preview Event
- 96% Unique Posting Rate for 1-hour preview
- Exceeded sales target at both retailers
