The legacy PR agency also welcomes senior hires and new clients to support its continued momentum

TORONTO, ON, November 5, 2025 – Canada’s leading lifestyle PR and digital marketing agency, Faulhaber, is building on a year of rapid advancement with the expansion of its proprietary PoweredPR® methodology and the launch of its new experiential marketing arm, fxm (Faulhaber Experiential Marketing).

The announcement follows Faulhaber’s recognition on The Globe and Mail’s 2025 Report on Business list of Canada’s Top Growing Companies, reinforcing its position as one of the country’s most future-focused agencies.

“PoweredPR® and fxm are at the core of how we’re evolving communications,” says Lexi Pathak, President & Partner. “They’re propelling us forward because they reflect where our industry is headed: a future where creativity, data and experience converge to build brands that shape culture and deliver measurable business impact. As we approach our 25th anniversary in 2026, one thing is clear: our progress hasn’t come from standing still, but from continually reinventing what a modern communications agency can be.”

Powering the Next Chapter of PR: Where Culture Meets Conversion

Faulhaber’s momentum is fuelled by innovation across its proprietary service models — PoweredPR® and fxm — which bring the agency’s future-facing vision to life across digital, social and experiential channels. PoweredPR® combines the storytelling power of public relations with the precision of digital marketing, merging earned, paid, shared and owned strategies with deep analytics to ensure brands show up consistently and strategically across every channel.

fxm extends that integration into the real world, designing immersive experiences that drive both culture and conversion. A standout example is Levi’s® L’Hôtel Bleu at Osheaga, which exceeded every major KPI, generating more than 340 content pieces, 28.8 million social impressions, and driving consumer attendance 62.2 per cent above target, with VIP participation reaching 105 per cent.

Expanding Leadership for a New Era

Faulhaber’s growth is also reflected in its expanding leadership team. Megan Taylor has been promoted to Senior Vice President & Associate Partner, marking a milestone in her decade-long tenure. Known for shaping bold creative campaigns and strengthening client partnerships across travel, beauty, design and retail, Taylor leads integrated teams across PR, digital and influencer strategy.

“Megan’s leadership has been central to our evolution,” says Christine Faulhaber, Founder & CEO. “Her strategic insight and creative approach ensure our clients achieve meaningful, measurable impact.”

The agency also welcomes Jaime Eisen as Senior Director, bringing more than 15 years of experience leading culture-driven campaigns for brands including Tinder, Prime Video, Diva, Everlane, Othership and Harry Rosen. Recognized as one of PR in Canada’s Top 40 Under 40 (2025), Eisen is known for translating cultural insight into business strategy and helping brands move beyond campaigns and into conversation.

Rounding out the agency’s investment in talent, Ilona Spirina joins as Senior Manager, Social & Content, bringing expertise from Estée Lauder, Vegamour and Saje Wellness, while Stephanie Rambharos joins as Content Manager, Social & Influencer, with experience across retail, hospitality and tourism.

A Growing Roster of Brands Investing in Integrated Storytelling

As Faulhaber expands, so do its client partnerships and commitments. Recent wins—including Brand USA, Gray Collection, The Well, and Base31, as well as project work with Bombas and LOJEL—reflect continued growth across travel, lifestyle and culture-driven sectors. They join an existing roster of globally recognized brands such as Moroccanoil, Tourism Australia and Neostrata, all aligned with Faulhaber’s mission to see clients bigger—not just as businesses, but as cultural forces with the power to create positive change.

That same commitment extends beyond client work. As a proud member of 1% for the Planet, Faulhaber invests one per cent of annual sales into environmental non-profits, reinforcing its dedication to both brand purpose and planetary responsibility.

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ABOUT FAULHABER

Faulhaber offers PR powered by digital marketing through its proprietary PoweredPR® methodology. A full-service agency, Faulhaber provides strategy and creative execution across PR, Digital Marketing, Experiential Events, Media Relations, Influencer Relations, Social Media Management, and Content Production. When you hire Faulhaber, you get everything you ask for, plus new ideas you never thought of before. Seeing you, bigger.

For more information or interviews, please contact:
Natalie Sarkic, Manager, PR & Social, Faulhaber
natalie@faulhaber.agency | 647-529-9080
67 Mowat Avenue #103, Toronto, ON M6K 3E3 Canada