#FFinds: This Is Not A Toy Book

What has 4 corners, 1000 copies and includes over 200 selected designer toy works?

This Is Not A Toy book, is the editorial companion to the world’s first major exhibit of designer urban toys ever, held at the Design Exchange, Canada’s Design Museum, and guest curated byPharrell Williams, with curators John Wee Tom and Sara Nickleson.

This substantial publication is an even deeper consideration of some of the exhibition’s themes, including an exploration of the allure and mystique of the art toy; the accessibility of art; designer toys as portals to an artist’s oeuvre and the wider art world; and urban vinyl’s unique relevance and significance in contemporary culture.

Designed by Blok Design, this limited edition of just 1000 books includes thoughtful essays from several contributors including artist, thinker and pop-culture guru Douglas Coupland, Toronto Star art critic Murray Whyte and Magic Pony’s Kristin Weckworth, along with artist biographies and over 200 selected works with complete descriptions from KAWS, Takashi Murakami, Yoshitomo Nara, FriendsWithYou, Frank Kozik, Coarse, Huck Gee and many more – plus there’s an exclusive interview with Pharrell Williams.