Influencer marketing isn’t a new concept – but in 2026, it’s become an essential part of any PR strategy. Today, most clients already understand the value of influencer partnerships, which means PR agencies in Canada need to go a step further: finding innovative ways to create campaigns that capture attention and feel authentic. 

At Faulhaber, we see this as an opportunity to push the boundaries of influencer marketing. Clients’ audiences are saturated with traditional sponsored content, so our role as a PR agency is to help both brands and influencers think outside the box. One area that’s increasingly important is community-focused content. Audiences today love seeing brands and influencers give back, connect with people, and highlight meaningful experiences- not just products. 

A recent example of this approach was our campaign with LOJEL. Our brief was to spotlight the brand’s Holiday campaign, not through standard gift guides, but by emphasizing community and giving back. To bring this vision to life, we designed a two-phase influencer marketing strategy. 

In phase one, influencers hosted a giveaway on their pages, offering a winner a shopping spree at LOJEL alongside the influencer. Phase two featured a Reel of the influencer and the winner shopping together in-store, showcasing the experience in an engaging, authentic way. By centering the campaign on shared experiences and community, the content resonated deeply with audiences, who appreciated seeing generosity and connection in action. 

We carefully selected influencers we had previously partnered with, ensuring strong brand alignment and high audience engagement. The results were impressive: the three partners generated a combined 113k+ views and 5.6k+ engagements, demonstrating the power of strategic influencer marketing when executed thoughtfully – and with a genuine focus on community. 

For brands looking to make an impact in today’s competitive landscape, working with a PR agency in Canada that understands influencer marketing – and the importance of community – is key. By combining creativity, strategy, and authentic partnerships, campaigns can achieve meaningful results while standing out in a crowded digital space.