Over The Rainbow Kicks off 40 Years with HD LEE 101 Launch Party

Put on your party pants because our friends at Over The Rainbow are celebrating their 40th anniversary as Toronto’s quintessential denim destination!

In honour of their anniversary, the one-stop shop for denim has curated a selection of launches, events and exclusive product collaborations that will begin rolling out this month and onwards until the end of the year.

What exciting collaboration are they kicking it off with first?

Next Thursday, Over the Rainbow will be teaming up with LEE MERCANTILE CO to host the launch of their H.D. LEE UNION and LEE 101 USA collections. Head designer, Peter Lang Nooch, will be in attendance to talk about the creation of LEE’s new premium collections sold exclusively at Over the Rainbow and to give a sneak peek of their upcoming FW collection! Beer for the event will be sponsored by Amsterdam Brewery.

To read more about the launch party and to RSVP, click here.

What else is to come?

That’s a secret you’ll never know… until one month prior to the launch date on the website’s new 40 Years page. Here’s a hint: while the actual collaborations are yet to be revealed, a few of the hot brands they will be joining forces with are FidelityPaige, and Zanerobe.

We are so excited for a year of many collaborations with Over the Rainbow. Congratulations on 40 years from FAULHABER!