Finding the right PR agency is a game-changer for any business aiming to boost its public image and reach. With more than 24 years of experience behind us, we are aces at helping brands make sure we are the right fit. One of our strategic pillars as part of our PoweredPR® approach is integrated storytelling. In a crowded and noisy market, standing out means more than telling a good story—it means telling the right story, at the right time, on the right platform. PoweredPR® ensures every campaign works in harmony across paid, earned, and owned channels. Whether it’s through influencer partnerships, media relations, immersive events, or strategically amplified paid media, we don’t just capture attention—we build meaningful, lasting connections between your brand and your audience. When choosing a PR agency, here are 21 rules to follow to ensure you pick the right agency that truly aligns with your brand. 

What to look for: 

1. Do they know your brand vibe: Make sure the potential agency gets your brand’s essence and can represent it authentically. 
2. Sleuth and ask around: Look for agencies with a solid track record in your industry. Referrals and testimonials are your best friends here. 
3. Check their skill set: Ensure they have the expertise you need, whether it’s media relations, social media, or crisis comms. 
4. Culture match: The agency’s culture should mesh well with yours for smooth collaboration. 
5. Keep it transparent: Pick an agency that values transparency and keeps communication lines open. 
6. Creative chops: Gauge their creativity and innovation to ensure they can make your brand stand out. 
7. Budget harmony: Ensure their pricing fits your budget without compromising on quality. 

What to avoid: 

1. Not defining clear objectives: Without clear goals, it’s tough to measure success. 
2. Overlooking industry experience: An agency with experience in your industry understands your market better. 
3. Ignoring cultural fit: A mismatch in company cultures can lead to ineffective collaboration.
4. Focusing solely on cost: The cheapest option can lead to subpar results. You get what you pay for after all. 
5. Neglecting to check references: Always follow up on references to gauge reliability. 
6. Overlooking the importance of creativity: PR is about standing out, so creativity is key. 
7. Failing to set expectations: Clearly outline your expectations to avoid frustration. 

Red flags to watch out for: 

1. Lack of transparency: Vague processes or pricing can be a sign of trouble. 
2. Overpromising: Be wary of guarantees that seem too good to be true. 
3. Poor communication: Slow or unclear communication can lead to bigger issues. 
4. Lack of customization: Generic solutions indicate a lack of understanding of your brand. 
5. No clear strategy: An unclear plan suggests a lack of expertise. 
6. Negative reviews or poor reputation: Consistently bad feedback is a major red flag. 
7. Lack of industry knowledge: Without industry experience, the agency may struggle to promote your brand effectively. 

By keeping these factors in mind, you can find a PR agency that not only understands your brand but also helps it thrive. The right partnership can make a significant difference in achieving your business goals. Looking for a new agency? Get in touch!