PR Powered by Digital Marketing

As we stand at the brink of a new year, I can’t help but marvel at the incredible evolution we’ve undergone since our humble beginnings in 2001. What started as a Toronto-based PR agency has blossomed into a full-fledged digital marketing force, serving clients across North America. Our journey has been nothing short of a rollercoaster, and I hope it sparks a fire of inspiration for those gearing up to start their own adventure in the new year.

Our early days were all about the simplicity of traditional public relations – crafting campaigns, giving away samples, navigating media relations, securing TV show mentions, and orchestrating events. But times have changed, and so have we. We’ve transitioned into the dynamic world of digital and fully-integrated marketing, embracing this change with open arms. Adapting to the ever-shifting dynamics of information exchange has been a challenge. Deciphering what success looks like and where to invest resources can feel like an endless pursuit of ROI.

Looking forward to 2024, I’m excited for the new opportunities awaiting us with our brand partners. The future of PR in our increasingly digital world is promising, and Faulhaber is geared up to lead the way. Our success is deeply rooted in our commitment to an integrated approach, reaching consumers at every touchpoint, and ensuring that every nook and cranny of our campaigns is explored.

Integrated Digital PR: Our claim to fame lies in seamlessly integrating traditional PR with digital channels, a prowess evident in campaigns like the Levi’s® 501® 150th Anniversary and Spin Genie Ontario launch. In the Levi’s® campaign, our strategic blend of influencer-led initiatives and dynamic guerrilla events created a buzz that transcended from immersive experiences to a consumer-facing pop-up, achieving outstanding ROI and securing top-tier coverage in esteemed publications.

The Spin Genie Ontario launch further showcased our expertise. Our multifaceted campaign incorporated influencer relations, digital marketing, and the creation of  custom content series The Spin Up, that added an element of surprise and excitement, perfectly aligning with the brand’s playful and entertaining image. This multidimensional approach not only captivated the audience but also ensured the campaign’s resounding success.

Bilingual Digital: Our expansion into Québec’s digital services underscores our commitment to excellence. Our bilingual team of online marketing experts worked on several social campaigns for our clients from G2MC to BSH. With a dedicated team fluent in both English and French, we transcended mere translation, crafting content that resonated authentically with the local audience.

Data-Driven PR: Informed decision-making lies at the core of our campaigns, and our commitment to leveraging cutting-edge tools for analytics and metrics is unwavering. The launch of Roc’s Line Smoothing Night Serum Capsules served as a prime example of our dedication to data-driven PR. Armed with state-of-the-art analytics tools, we meticulously analyzed influencer performance and content engagement metrics, allowing us to refine our strategies, optimize influencer partnerships, and ultimately deliver impactful results. The data-driven approach adopted in this campaign resulted in a significant increase in sales, underscoring the importance of informed decision-making in achieving campaign objectives.

Our collaboration with Tourism Australia further showcased our ability to drive brand awareness and increase traveler consideration through strategic pitching, familiarization trips, and ongoing media relations.

Influencer Relations 2.0: Our approach to influencer has evolved beyond mere vanity metrics, with a focus on prioritizing ROI. Creating engaging experiential events for influencers like we did with Kilian Paris stand as a testament to this evolution. 

Additionally, our expansion into content production and influencer strategy for The Well added a dynamic dimension to our services, enhancing our digital storytelling capabilities. 

Digital’s Amplification of PR: The digital landscape has undeniably expanded the reach and impact of traditional PR strategies, and Faulhaber has adeptly leveraged digital marketing tools and platforms to ensure our campaigns resonate across diverse audiences. Collaborations with Levi’s, Neostrata and Fresh exemplify our prowess in amplifying PR through digital means.

Leveraging digital marketing tools ensured our campaigns resonated across diverse audiences, emphasizing the success of merging traditional and digital approaches.

Challenges & Solutions: Integrating PR with digital marketing is undoubtedly a complex journey, and our success lies in our unwavering commitment to an integrated client service approach, cross-pollination, and innovative solutions. Navigating challenges has become second nature to us, as seen in the resounding success of various campaigns. Our ability to seamlessly integrate different facets of marketing and PR, while constantly innovating to overcome challenges, has been a driving force behind our accomplishments.

Paid Media as the New Normal: In response to the ever-evolving landscape, we recognized the integral role of paid in our strategy. This realization prompted us to strategically merge traditional PR tactics with paid media strategies for the launch of Spin Genie in Ontario.

The seamless blend of traditional PR and paid strategies during the Spin Genie launch proved highly successful, showcasing the effectiveness of combining both approaches. This strategic fusion ensures a holistic and impactful campaign, setting a new standard in our approach and contributing to the resounding success of Spin Genie in the dynamic world of digital marketing.

My heartfelt appreciation extends to each member of the Faulhaber family for their invaluable contribution to our shared success. As we chart our course forward, let’s embrace change, continue to innovate, and confidently lead the way in shaping the future of PR and digital marketing.

Here’s to Faulhaber’s continued growth and the resounding success of our clients!