Charlotte Tilbury – Public Relations

Date 2021
Industry Beauty
Events Influencer relations Media relations Product seeding

Generate brand awareness and increase total brand advocacy amongst top tier media and influencers across Canada.

Faulhaber executed a series of earned traditional and social media tactics to increase brand awareness of Charlotte Tilbury that encouraged the trial of core product and innovation.

Since launching Charlotte Tilbury into the Canadian market in 2015, Faulhaber continued to innovate brand strategy, implementing ahead of the curve tactics to maximize product trial that translated into impactful media impressions and social reach.

  • 2.2B+ media impressions
  • 588M+ total reach
  • 6.37% Influencer Engagement Rate
  • 2M+ total engagements
  • 4.7M+ video views