eos – Shave Cream

Date 2026
Industry Beauty
Event management Event marketing fxm Influencer relations

Reinvigorate social buzz for the long-time hero, eos Body Shave Cream in Canada.

APPROACH 

To reinvigorate buzz around the long-time brand hero, eos Shea Better 24H Shave Cream, and deepen relationships with key Toronto-based creators, we hosted 60+ guests for an immersive rooftop pool party.

As part of the pre-event gifting strategy, we partnered with Canadian swimwear brand, Saltwater Collective to create co-branded bathing suits that were sent all guests in advance.

While on-site, guests had the opportunity to engage with multiple activations, including an eos Shave Tent, bucket hat customizations and the Sweet Scoops gelato stand that served flavours representative of top performing balm eos Super Balm flavours.

  • 25M+ Organic Social Media Impressions
  • 60+ Event Attendees
  • 230+ Pieces of Social Coverage
  • 87% Event Posting Rate
Rooftop pool party with pink signage reading 'dive into smooth', a pink flamingo float in the pool, white umbrellas, and a city skyline with cranes in the background.Pink curved cosmetics display with bottles lined on shelves by a rooftop pool; city skyline in the background.
Sunny outdoor pool scene with pink flamingo inflatables and people lounging on floats beside a modern glass-walled building.Woman in a pink top and sunglasses posing with a pink eos bottle at a bright pink display wall lined with pastel-colored bottles.
Woman serving pink ice cream cart labeled 'sweet scoops' on a rooftop with city skyline in the background.Woman in a pink swimsuit posing beside a giant EOS shave cream bottle at an outdoor patio with umbrellas and tables under a sunny sky.