Levi’s® – L’Hôtel Bleu

APPROACH

We know Osheaga isn’t just a festival; it’s a cultural moment. A sense of belonging with the city of Montreal, with the music community, and with the trendsetters who celebrate the intersection between arts, culture and fashion.

To reinforce Levi’s® presence within the cultural zeitgeist of the music festival scene, Faulhaber executed an immersive multi-day experience designed to engage key players and consumers in the Canadian market, while embracing the “je ne sais quoi” that makes the Montreal market so unique. Enter L’Hôtel Bleu.

The experience featured a multitude of meaningful branded touchpoints, including:

• On-site customization stations featuring a Levi’s® tailor offering personalized embroidery, button swaps, patches and denim etching
• Cafe bar by highly popular Alphabet Cafe
• Complimentary hair and makeup touchups provided by Moroccanoil and MAC Cosmetics
• A content room, complete with a Levi’s® branded photobooth
• The Festival Suite showcasing the top looks for festival-goers
• Attendee gifting – Levi’s® Trucker Jacket (VIP-party), choice of a Levi’s® denim tote or pouch, Levi’s® branded fan, Levi’s® 20% discount card and product from Moroccanoil and MAC Cosmetics
• Hotel revamped and reimagined featuring EQ3 furniture and custom builds
• Registration for the newly launched RedTab™ program

To further amplify the experience and create 360 storytelling opportunities, Faulhaber hosted 13 top tier Montreal-based creators at L’Hôtel Bleu and on-site at the festival for a VIP experience.

Top tier media coverage: ELLE QC, Hello Vancouver!, Trend Hunter