Levi’s®: L’Hôtel Bleu
OBJECTIVE: Strengthen Levi’s® connection to music, fashion, and culture through an immersive L’Hôtel Bleu takeover and VIP event for top creators, encouraging discovery and engagement with the consumer pop-up throughout festival weekend.
APPROACH
Faulhaber hosted 13 top-tier creators at L’Hôtel Bleu, a fully branded Levi’s® takeover for Osheaga weekend. Creators were styled in full Levi’s® festival looks and guided through curated moments designed to highlight the brand’s presence at the intersection of music, fashion, and culture.
To kick off the weekend, Faulhaber hosted an exclusive VIP Night, welcoming 150 creators and cultural tastemakers for an evening of customizations, glam services, premium gifting, and interactive photo moments—driving high-impact content and early buzz.
Throughout the weekend, hosted creators followed a seamless itinerary between L’Hôtel Bleu and the Osheaga festival grounds, capturing real-time content that reinforced Levi’s® cultural relevance across channels.
To maximize visibility, Faulhaber boosted content from two hosted creators to promote the public-facing consumer pop-up, driving awareness and traffic throughout the festival weekend.
- 50M+ Organic Social Media Impressions
- 22M+ Paid Social Media Impressions
- 100M+ Organic Media Impressions