Moroccanoil Treatment Mist Pop Up
Increase consumer engagement, create opportunities for product trial and build brand awareness of the Moroccanoil Treatment Mist in line with a key cultural moment in Canada
APPROACH
To celebrate the launch of the new Moroccanoil Treatment Mist, Faulhaber executed a multi-faceted approach encompassing influencers, paid media, and consumer engagement to deliver exceptional results.
This free immersive experience featured a high-end dry-styling bar with Moroccanoil stylists, branded tote bags, product giveaways, and a photo booth designed to transform every consumer into a headliner. Plus, consumers who purchased two full-sized Moroccanoil products at Sephora in The Well received an exclusive gift. Every detail was crafted to spotlight Moroccanoil’s latest launch while honouring its iconic heritage—offering consumers a unique opportunity to experience the brand’s signature blend of performance and style, up close and personal.
As the sun set, the pop-up transformed into a chic outdoor cinema with nostalgic films and complimentary treats. Guests enjoyed bites from local vendors including the iconic Prince Street Pizza and popcorn at National to mocktails from The Pier, as well as a custom branded cotton candy machine. Every detail, from pillows, throws to food, was thoughtfully designed to showcase Moroccanoil’s essence: luxury, innovation, and effortless beauty.
- 1000+ Product Samples Distributed
- 1M+ Organic Media Impressions
- 10M+ Organic Social Media Impressions
- 170+ Pieces of Social Content
