NEOSTRATA Canada 2025 Organic Social Media

Date 2026
Industry Beauty Retail
Content production Digital marketing Social media

Faulhaber strengthened NEOSTRATA’s organic social strategy by boosting engagement, reinforcing skincare science authority, and driving meaningful community growth.

OBJECTIVE

Drive engagement across NEOSTRATA’s organic social channels.

APPROACH

In 2025, we executed an education-first content strategy designed to position NEOSTRATA as the premium expression of advanced skin health. Through ingredient-led storytelling, simplified skincare science, and clinically grounded messaging, we built credibility while making complex concepts approachable.

We increased publishing cadence to maintain visibility, leaned into high-performing formats such as Reels and carousels, and prioritized community interaction to deepen brand affinity. Every touchpoint was designed to move beyond awareness, fostering a more engaged, informed, and qualified audience aligned with NEOSTRATA’s science-backed positioning.

  • +6,962% Increase in Instagram Engagement Rate
  • +1,508% Additional Pieces of Instagram Content Published (402)
  • +10.8% Instagram Follower Growth, exceeding benchmark by +360%
  • +24% Instagram Engagements
  • 2.4% TikTok Engagement Rate, exceeding benchmark by +160%