Stone Eagle Winery – 2025 Launch Activity
Faulhaber partnered with Stone Eagle Winery to support the launch of its new estate through a fully integrated communications approach spanning media relations, influencer engagement, paid digital, and an on-site media preview experience.
APPROACH
Strategic Media Relations & Pitching: Our media relations activity focused on driving awareness and credibility for Stone Eagle Winery through proactive outreach across lifestyle, travel, wine, design, and business media. The team led wide pitching, interview coordination, and brand storytelling to position Stone Eagle as a modern luxury destination rooted in craftsmanship and experience.
Media Preview Event: The Media Preview gave a first glance look at the winery with an elevated, invitation-only experience designed for top-tier media and creators, including a guided winery tour, a multi-course lunch with curated wine pairings, and personalized gifting from Monte & Coe.
Digital Advertising: Faulhaber led a full-funnel paid digital program to support Stone Eagle Winery’s pre-launch, official opening, and early e-commerce momentum, with a strategic focus on Google Paid Search and Meta advertising.
Paid & Seeding Influencer Support: We lead a strategic paid influencer campaign designed to drive awareness, engagement, sales, and bookings. We also seeded 20+ influencers to drive engaging content and showcase the new premium wine.
Top Tier Coverage: The Globe and Mail, blogTO, TravelPulse Canada, NUVO
- 7.5M+ Earned Media Impressions (+377% of KPI)
- 4.3M+ Paid Social Impressions
- +192% Leads Generated
- 2M+ Organic Social Impressions
- 30 Event Attendees (120% Attendance Rate)
