The Well – Wellington Market Expansion

Date 2025
Industry Hospitality
Digital marketing Event management Event marketing Influencer relations Media relations Partnerships PR strategy

To drive awareness, visitation, and media/influencer engagement for the expansion of Wellington Market through a multi-channel strategy that positions the market as a must-visit culinary and cultural hub in downtown Toronto.

APPROACH 

Strategic Media Relations & Pitching: We conducted targeted outreach to top-tier lifestyle, food, and news media to secure feature coverage and listicles highlighting the new vendors and offerings at The Well.

VIP Preview Event: We hosted a curated event for media, influencers, and tastemakers featuring guided tastings, live programming, and immersive photo moments to spark social and earned buzz.

Digital Advertising: We launched a geo-targeted paid campaign across Meta, Google, and YouTube to engage Toronto foodies and drive excitement and foot traffic for the expansion launch.

Paid & Organic Influencer Support: We partnered with a mix of 3 paid creators and 5 organic partners who showcased the new market experience through engaging content timed around launch timing.

Result
  • 11M+ Organic Social Impressions
  • 27M+ Earned Media Impressions
  • 3.2M+ Paid Social Impressions
  • 114 Launch Event Attendees (96% attendance rate)