Earlier this month,  I had the privilege of joining a group of architects, urban planners, investors, and policy leaders in Toronto for Going Global 2025: a panel exploring how Canadian architecture and planning firms can expand into European markets.

What we uncovered goes well beyond the world of design. It spoke to something every Canadian brand needs to hear right now: the world is ready for what we have to offer, but only if we show up boldly.

Whether you’re an architect, tech founder, fashion designer, or food innovator, the question is the same: How do we take the things that make Canada trusted, such as safety, sustainability, collaboration and make them exciting, premium, and globally relevant?

At Faulhaber, this is what we do best,  and why we created PoweredPR®. It’s our proprietary method of combining emotionally resonant storytelling with digitally precise execution to help brands grow from homegrown to world-class.

From Quiet Confidence to Bold Storytelling

Canada is often branded as “safe and nice.” But in a volatile global marketplace, safety is strength. Stability is strategy. When we combine those attributes with daring design, deep values, and unexpected collaborations, we create something quietly bold and incredibly appealing to global audiences.

We’ve seen it with our client Tourism Australia. When they launched their global “Come and Say G’Day” campaign, they tasked Faulhaber with putting Australia at the centre of cultural conversation in Canada. We didn’t just go wide; we went deep – blending event strategy, influencer storytelling, exclusive interviews, and content that felt both premium and personal. PoweredPR® helped drive a 71% lift in travel consideration and more than 50 million media impressions.

That same approach can apply to design studios entering the global market. Or luxury retail brands looking to stand out. Or Canadian tech companies with game-changing innovation, but no international footprint … yet.

The Canadian Edge: Principles Over Promises

One of the themes I emphasized on the panel was that sustainability and values-led business aren’t just Canadian selling points, they’re now table stakes in many parts of the world. What’s cutting-edge is how we tell those stories.

Today’s audiences, especially younger global consumers, are looking for progress, not perfection. They want proof, not buzzwords. It’s crucial to show real impact, not just acronyms. Don’t just say your project or company is sustainable, culturally-grounded or decolonized. Show how it reduces emissions, supports community wellbeing, or integrates Indigenous knowledge. That’s what builds trust, as well as global relevance.

 They want to see impact, not just acronyms. Whether you’re building a net-zero office or launching a circular fashion line, storytelling that connects human outcomes with bold design and clear data is how you cut through.

Global Without the Footprint

You don’t need to open an office in New York or London to be seen. We’ve helped brands like The Well in Toronto grow vibrant communities and premium perception entirely through digital storytelling and influencer content. We’ve guided clients through international media strategies that get their work covered by outlets like Wallpaper*, Architectural Digest, or Monocle long before a single foot touches foreign soil.

Impactful storytelling, digital-first visibility, and cross-industry collaborations:  these are all tools in the PoweredPR® toolkit that can help any brand think global without getting on a plane.

What Comes Next: New Platforms, New Partnerships

We’re already seeing the next frontier of brand expansion emerge across TikTok, Pinterest, Substack and podcast platforms. We’re seeing forward-thinking brands team up across industries: beauty with tech, fashion with travel, food with wellness. This is the kind of cross-pollination we use at Faulhaber to help see our clients, bigger. Because today, branding isn’t confined to a single category. It’s about creating experiences, shaping culture, and expressing identity.

This is what excites me most: the opportunity for Canadian brands to lead by being values-driven, creatively daring, and globally fluent without losing their local roots.

We don’t need to be louder. We need to be clearer.

We don’t need to reinvent. We need to amplify with intention.

PoweredPR® is how we help our clients do just that.

Let’s go global — the Canadian way.

If you’re a brand ready to scale your story internationally, let’s talk.