The Advantages of Working with a Full-Service PR Agency

In today’s fast-moving communications landscape, brands need more than a single touchpoint, they need a partner who can connect every dot between earned, owned, and paid. That’s where a full-service PR agency comes in.  At Faulhaber, we believe in seeing our clients bigger than they see themselves.  This comes to life every day through our proprietary PoweredPR® framework, we’ve redefined what “full-service” truly means. 

 

Full-Service Means Full Impact 

A full-service PR agency doesn’t stop at press releases or media outreach,  it’s about creating a connected ecosystem where every channel works together. Our proprietary PoweredPR® offering blends paid media, creative services, experiential marketing (XM) and traditional PR to drive measurable impact.  That means when we tell a story, it doesn’t live in one lane. It’s amplified through content, influencers, experiential moments and media – creating a feedback loop that drives awareness, conversation and conversion.  An example of this is our partnership with Levi’s for the 150th anniversary of the 501® jeans.  Our team developed a campaign that combined storytelling films, influencer engagement, and live activations, extending beyond media buzz to create cultural relevance. Read more → 

One Team, One Strategy: Integrated Marketing That Truly Resonates 

When you engage a full service PR and Digital Marketing Agency like Faulhaber, you’re not managing disconnected vendors; you’re investing in integrated marketing. Every channel, from social to experiential to earned media, is built around one strategic idea.  Our PoweredPR® model ensures that the creative direction, influencer strategy and paid amplification ladder up to the same brand story. This approach gives you consistency across all audience touchpoints, and the data to back it up.  With clients like Tourism Australia, this integration has driven exceptional results – combining press office strategy, influencer travel programs, content partnerships and digital storytelling to reach millions of potential travellers. See the case study → 

The Power of Multi-Channel PR 

The days of single-channel PR strategies are over. Audiences are fragmented, scrolling, streaming and sharing across dozens of platforms. A multi-channel PR approach ensures your message reaches them,  wherever they are.  Through PoweredPR®, our teams leverage the full ecosystem: earned media coverage, social amplification, influencer collaborations, experiential pop-ups, and paid digital support. We don’t just secure coverage; we create momentum that carries your story across channels and keeps it in conversation.  This is the difference between visibility and influence;  between being seen and being remembered. 

Holistic Communications Strategy Built For Today 

A holistic communications strategy considers the entire customer journey, not just media hits – but how those hits translate into brand trust and action. Our approach begins with audience insights, mapping the right mix of creative storytelling, channel selection, influencer partnerships and digital amplification.  Then we layer in performance tracking, connecting PR outcomes to real business metrics like brand lift, engagement, and conversion. It’s data-driven storytelling that moves beyond impressions to real impact.  At Faulhaber, we see this as the new standard for an agency partner: not working in silos, but orchestrating creative, PR, and paid media as one symphony. 

PoweredPR®: Where Creativity Meets Accountability 

Traditional PR agencies often focus on awareness. PoweredPR® goes further. By integrating paid, earned, shared and owned channels, supported by in-house creative and experiential capabilities, we ensure your brand story isn’t just told, but truly experienced.  It’s how we future-proof our clients. As algorithms shift, new platforms emerge and media landscapes evolve, PoweredPR® keeps brands agile, relevant and connected. It’s PR with digital DNA and creative heart, the hallmark of a truly full-service PR agency. 

At Faulhaber, we see full-service differently. It’s not about doing more, it’s about connecting more. With PoweredPR®, we blend integrated marketing, multi-channel PR, creative strategy, and data intelligence to deliver communications that don’t just talk, but move. 

 

If you’re ready to shift from fragmented tactics to a holistic communications strategy that unites PR, digital, social and creative under one powerful narrative, you’re ready to experience PoweredPR®. Let’s build something bigger, together.