The Importance Of Video In Your Content Strategy

With changing algorithms and consumer consumption patterns, video is no longer a neat addition–it’s a must. Video can be a powerful asset to boost your engagement, brand awareness and overall business. If you aren’t pushing out videos, you’re getting lost in the mix.

If you’ve been hesitant to add video to your content strategy, here are 4 reasons to start:

  • Audiences crave them: According to Wyzowl, 85% of people want to see more video content from brands. Why? They’re shareable, emotional, and effective.
  • It’s flexible: Videos don’t always mean flashy campaigns with familiar faces. In 2019, content creation can be as simple or as complex as you wish. With video, customers are also given the opportunity to connect with brands to make informed decisions.
  • It can boost business: Snackable content can be delivered in many forms. From product demos, testimonials and interviews, a thoughtfully crafted video should deliver your brand in an authentic way.
  • It’ll bump up your SEO: If higher engagement and increased brand awareness isn’t reason enough to add video to your roster, consider this: According to Brightcove Gallery, adding a video to your website can increase website traffic by over 157%.

Before you jump in headfirst, be sure to strategize thoroughly to make the most of your time. Check out these must-know tips for creating videos that pop in 2019.

And if you need help creating video content, let us know! Our FSTOP Studios would love to help.