When you look at a PR Agency Case Study, what do you see? Maybe an image collage of a gorgeous event set up, high-energy influencer content, some press headlines. And a lot of numbers without explanation.  

At first glance, it sure looks like success (millions of impressions? Jackpot!). But behind the curated imagery and campaign metrics, there’s often little context about what actually worked. And more importantly, why it worked. What were those impressions driving? Who was reached? Did the campaign meaningfully shift perception, spark conversation, or impact sales? 

PR is evolving , and so should the way we measure success. Because the best client wins don’t just look good in a deck; they change how people feel, act, and connect with your brand. 

A Faulhaber success story isn’t just defined by how loud we are, but by how strategically we listen to the communities we’re aiming to impact, and how we shape our response to what’s heard. To us, the best client wins are about understanding who hears the noise we make, where they hear it, and how it influences their decision-making.  

It’s a more nuanced approach that looks at numbers like impressions, reach, engagement, and media coverage results, duh, while also digging into what those numbers mean. We layer in more qualitative measurements like local market relevance, SEO and GEO searchability (and now shoppability), sentiment and messaging pull through, and more. Our lens is holistic because measuring coverage is important, but so are the conversations, conversions, and connections that come from it. 

The truth is, PR success stories today look different than they did five years ago. They’re not just about who covered your launch, but who kept talking about it, and how that story evolved once it left your hands.  

At Faulhaber, our goal is to ensure every exciting number in a case study deck ladders back to something bigger: brand trust, credibility, and sustainable growth. 

Ready to build your own success story? Let’s talk about how we can help your brand make (and measure) meaningful impact.