In the fast paced world of PR, staying on top of trends is more than just staying in the loop – it’s a strategic advantage. One of the best ways to bring a client into existing buzz is through newsjacking. 

At its core, newsjacking is about real-time relevance and the window is often very short. One of the ways we newsjack at Faulhaber is by using data from our client Etsy to stay ahead of the curve. Not only does Etsy pull together larger trend guides like their Spring/Summer Trend Guide, we’re able to get insights and real data on what consumers are actually shopping for and apply these trends when we pitch our portfolio.

Whether it’s sharing our neon green picks for a brat summer, sharing sportscore styles ahead of the Olympics or pitching out our Love Island inspired picks, newsjacking is one of the many ways we help to keep our clients top of mind.

Here are a few of my favourite trends we’ve seen from Etsy, and we’re sure you’ve seen everywhere this summer:

Western 2.0

With country music’s move to mainstream (shoutout to Beyonce), the iconic Western look has grown beyond its cowboy roots and into 2024 with a rugged-yet chic style we’re seeing everywhere this summer! Double up on Levi’s denim and slip on a pair of cowboy boots to rope a little country into your summer style.

• +124% YoY increase in searches on Etsy for cowboy or cowgirl boots
• +77% YoY increase in searches on Etsy for cowboy or cowgirl hats
• +428% YoY increase in searches on Etsy for horseshoe charms

Amalficore

Last summer’s Tomato Girl walked so that this summer’s Amalficore could dive into the ocean! Amalficore is a style that’s all about flowy, beach vacay-approved apparel, Aperol Spritzes, and Mediterranean motifs and has quickly become a symbol of a Euro girl summer.

• Sardine-themed items +87% YoY
• Pasta prints + 39% YoY
• Olive jewelry +10% YoY

Chef’s Kiss

Things are heating up outside the kitchen with a trend that has shoppers saying “Yes, Chef!” to culinary-inspired styles. Feast your eyes on foodie-inspired styles with everything from past print posters to graphic tees with your favourite dish. Better yet, pick up an espresso martini candle that’s sure to last longer than one on a Friday night out.

• +1,454% YoY increase in searches on Etsy for espresso martini candles
• +39% YoY increase in searches on Etsy for pasta prints
• +981% YoY increase in searches on Etsy for martini sweaters