Visibility alone isn’t enough to make a lasting impact. You need strategic storytelling, data-optimized insights, and campaigns that deliver measurable results. That’s where PoweredPR® comes in—Faulhaber’s secret sauce, a blend of traditional PR, ahead-of-the-curve digital marketing, and paid amplification. It’s not just PR—it’s PR, powered up. 

Meet PoweredPR®

PoweredPR® combines the art of impactful storytelling with the science of data-driven optimization, creating a dynamic communications ecosystem where every interaction strengthens your brand. It’s an elevated, integrated approach that ensures your brand’s message resonates, engages audiences, and drives ROI. 

Integrated Storytelling: Crafting Narratives that Connect 

 In a crowded and noisy market, standing out means more than telling a good story—it means telling the right story, at the right time, on the right platform. PoweredPR® ensures every campaign works in harmony across paid, earned, and owned channels. 

Whether it’s through influencer partnerships, media relations, immersive events, or strategically amplified paid media, we don’t just capture attention—we build meaningful, lasting connections between your brand and your audience. 

Data-Driven Decision Making: Real-Time Optimization 

Data-informed decisions drive better results. PoweredPR® leverages advanced data tracking, social listening, and market analysis to continuously optimize campaigns. Insights from every touchpoint allow us to refine strategies continuously, so every dollar you spend works smarter. This data-first approach ensures alignment across paid, earned, and owned media—delivering clear, measurable ROI while keeping your brand agile, relevant, and ahead of the curve. 

Powered-Up Creative: Content That Resonates 

PoweredPR® puts your customers at the center of everything you do, crafting immersive experiences, compelling content, and influencer collaborations designed to inspire engagement. Whether it’s thumb-stopping social posts or real-world activations, we focus on creating lasting impressions —building brand affinity and driving measurable business outcomes. 

From Awareness to ROI: How PoweredPR® Amplified RoC’s Launch on TikTok 

RoC partnered with Faulhaber to launch its Line Smoothing Night Serum Capsules using PoweredPR®.  

Integrated Storytelling 

Through integrated storytelling, influencers and dermatologists shared the product’s benefits in authentic, lifestyle-driven content that aligned with RoC’s core messaging. This strategy ensured a consistent narrative across organic and paid media channels, enhancing visibility and consumer trust.  

Data-driven Decision-making 

We tracked organic content performance to identify top-performing messages and strategically boosted them with paid media. This real-time refinement ensured every dollar spent maximized reach and engagement, turning initial awareness into action. 

Results: 

• 25% increase in product sales 

• 106% boost in engagement 

• 7.5 million impressions 

By combining authentic storytelling with data-informed decision-making, PoweredPR® ensured the campaign not only generated buzz but also delivered real business results. 

Curious to Learn More? 

We designed PoweredPR® to meet the needs of today’s marketing leaders—those who demand more from their communications strategy. 

Are you ready to elevate your brand with smarter storytelling, real-time data, and campaigns that drive growth? Let’s connect!