What Fuels Our Growth: PoweredPR®, FXM, and the Future of Culture-Shaping Communications

When The Globe and Mail’s Report on Business named Faulhaber one of Canada’s Top Growing Companies, it wasn’t just a moment of celebration, it was a moment of reflection. Growth is never accidental. It happens when vision meets execution, when the right people rally around a shared belief, and when clients trust you to not just tell their stories, but to see them bigger than they imagined.

So, why is Faulhaber growing so fast,  and why now?

Growth with Purpose

Over the past several years, we’ve reimagined what PR means in a fragmented, digital-first world. Traditional silos don’t exist anymore. Audiences don’t consume in neat verticals, and brands can’t afford to simply “show up” where they always have.

That’s why we built PoweredPR® — our integrated, proprietary model that brings PR, digital marketing, influencer, social and experiential together into one unified storytelling machine. PoweredPR® isn’t about adding more services; it’s about collapsing walls between disciplines to deliver impact that moves people.

We’ve paired that with the growth of FXM, our experiential division that takes campaigns out of doom scrolls and into real-world connection. When audiences crave community, experiences become culture. FXM was designed to meet that moment.

Future-Facing Communications

Being “fast-growing” isn’t the goal — it’s the result of building for what’s next. PoweredPR® and FXM give us a lens to see the future of communications:

  • Data and insight shape where the story begins.
  • Creativity and culture decide if it resonates.
  • Technology and experience determine how far it travels.

The agencies that will lead the next decade are those that can merge those forces into one seamless approach. That’s the future we’re building at Faulhaber.

Proof in Action

Our growth has been fuelled by work that transcends categories:  from fashion and design to wellness, tech and tourism. Each campaign demonstrates how PoweredPR® and FXM adapt to each client’s goals while consistently delivering cultural relevance and measurable ROI.

Levi’s® L’Hôtel Bleu
A recent example of FXM in action is Levi’s® L’Hôtel Bleu, an immersive multi-day experience created during Osheaga to celebrate Montreal’s cultural spirit and Levi’s® connection to music and fashion. The activation featured a Levi’s® tailor customization station, beauty touchups with Moroccanoil and MAC Cosmetics, a branded content suite, and curated festival styling experiences. The campaign exceeded every major KPI, generating more than 340 content pieces and 28.8 million social impressions, while driving consumer attendance 62.2 per cent above target and VIP participation reaching 105 per cent.

Wellington Market
To drive awareness and visitation for the expansion of Wellington Market in Toronto, our team developed a multi-channel strategy positioning it as a must-visit culinary and cultural hub. This included targeted media pitching to lifestyle, food and news outlets; a VIP preview event with guided tastings and immersive photo moments; geo-targeted digital advertising across Meta, Google and YouTube; and both paid and organic influencer partnerships. The campaign achieved a 96 per cent event attendance rate, 11 million+ organic social impressions, 27 million+ earned media impressions, and 4.4 million+ paid social impressions,  all contributing to increased awareness, engagement and foot traffic for the launch.

What Comes Next

Recognition from Report on Business is an incredible milestone, but for us, it’s confirmation that the future-focused foundation we’ve built is working. The path ahead is about deepening what we do best:  connecting creativity, technology and culture to create meaningful growth for our clients and our team.

At Faulhaber, growth isn’t just about scale. It’s about foresight — the ability to anticipate where audiences, brands and culture are heading next, and to build the bridge before anyone else sees it coming.