eos – Body Lotion Launch
Increase brand awareness and drive buzz for the eos Body Lotion in Canada through a 360° media and influencer launch strategy, leveraging key editors and creators to amplify its viral success.
APPROACH
Strategic Media Relations: Pre-launch pitching to top-tier outlets such as FASHION Magazine and Global News to highlight eos’ brand story and the launch of its new Body Lotion.
National Seeding: Strategic distribution of eos Body Lotion to key media and influencers across Canada, focusing on out-of-market creators to expand regional reach, with thoughtfully curated mailers designed to showcase the sensorial experience and product benefits for impactful first impressions and organic social amplification.
Immersive Toronto Launch Event: A multisensory experience bringing the eos Body Lotion to life, featuring interactive scent-driven activations and top-tier influencer/media attendance.
Top tier earned media coverage: ELLE Canada, Global News, CTV News, and Breaking Beauty Podcast
- 76M+ Organic Media Impressions
- 25M+ Organic Social Impressions
- 169 Launch Event Attendees
