G2MC – Public Relations

Date 2022
Industry Design
Event marketing Influencer relations Media relations

Generate awarness for Montreal-based furniture company G2MC's line of furniture brands.

Over the course of 2022, Faulhaber Communications has grown brand awareness for all five of G2MC’s brands in the Canadian market: MUST, Maison Corbeil, Jardin de Ville, Ligne Roset and Home Société. Through well thought-out and strategic outreach, Faulhaber has leveraged media and influencer relationships by creating and executing press releases, targeted pitches, conducting in-store and virtual desk-sides, media fact checks, coordinating media loans, managing influencer campaigns, and helping to organize the opening of the new MUST West-Island location.
As a result of these efforts, the collection of G2MC brands received more than 167+ million impressions and 543 media and social placements from February 2022 to December 2022. ​

result
  • 543 media and influencer clippings
  • 168M media and influencer impressions
  • $20,090,350 estimated ad value
  • 120%+ feature story KPI
  • 654%+ media placement KPI​

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