Genesis – Integrated Brand Launch
Introduce Genesis as a new player in the luxury automotive market, dominated by legacy brands.
Introduce Genesis as a new player in the luxury automotive market, dominated by legacy brands. Educate media and consumers about the brand’s disruptive business model to drive awareness and sales by ultimately convincing target consumers that Genesis is a true luxury brand.
To differentiate from competitors, Faulhaber developed the Generation Genesis concept focused on the authentic but aspirational lifestyle the brand represents. We told the story through an integrated communications approach that included media and influencer relations, product seeding, disruptive experiential marketing, smart credentialing, content creation (branded videos, photography, and cinemagraphs), social media community management, strategic partnerships and events.
Earned ambassador program with top Canadian chefs and entrepreneurs
SHARP Magazine x Genesis activation
SAKS x Genesis activation
Auto Show activations
- 400+ pieces of coverage
- 122M Impressions
- 43K website clicks from ambassador content in first six months
- + Exceeded car sales target for the year
- + Exceeded target test drives for the year