Gray Collection Media Relations
Faulhaber led a fully integrated communications approach designed to drive sustained visibility and meaningful brand engagement for Gray Collection.
OBJECTIVE
Develop brand awareness for the Gray Collection properties throughout the year by telling compelling stories about what makes each property special. Through media outreach, influencer hosting and seasonal event amplification, Faulhaber positioned Gray Collection as a must-visit destination for elevated stays, dining, and wellness experiences across Montreal and Ottawa.
APPROACH
Through an always-on press office, the team consistently pitched and secured high-impact media coverage across national and regional outlets, ensuring the brand remained top of mind throughout the year.
Beyond media relations, Faulhaber brought the brand experience to life by hosting curated ambassador stays at Gray Collection properties in Montreal and Ottawa. Each itinerary was thoughtfully designed to showcase the hotels, spas, and restaurants while immersing guests in the culture of each city. The team also supported the promotion of key brand activations, including the launch of the winter domes, leveraging experiential moments to spark social conversation and deepen audience connection.
- +8M Estimated Ad Value
- +3M Social Impressions
- +70M Organic Media Impressions
- 174 Media Placements