Reformation – Public Relations

Date 2022
Industry Fashion
Influencer relations Media relations Press junket Product seeding

Position Reformation as a leader in sustainable fashion amongst media, creators and consumers.

Faulhaber worked with Reformation to drive brand awareness across the Canadian landscape. Focusing on earned media and influencer relations, Faulhaber built a highly engaged community of brand advocates, driving organic content and conversation across social channels.

Key media activity centred around the brand’s new Canadian flagship retail store in Yorkville, Toronto. Traditional media relations focused on the Canadian expansion and tech-driven retail concept created by the brand and the first of it’s kind for Canada. Select press were also given the opportunity to speak one-on-one with Reformation CEO, Hali Borenstein. Along with an ongoing focus on traditional media relations, Faulhaber hosted a group of media and influencers on a trip to LA, where we offered them a glimpse into ‘Reformation Land’. The trip was focused around the brands commitment to sustainability and expansion plans for Canada. Media was secured in top tier publications including Post Media, The Kit, ELLE Canada, BlogTO, Narcity, FASHION Magazine, Canadian Business, Curiosity, Narcity and more.

To drive widespread social engagement Faulhaber targeted a diverse group of creators including thought leaders, KOLs, musicians, entrepreneurs and journalists that embody the Reformation DNA. By tapping into the deep-rooted relationships our agency has across Canada to increase brand awareness through earned social coverage, we created a quarterly gifting program in exchange for content with a network of always on partners

Quarterly seeding to 50 targets of core styles
Exclusive in-store activations and styling appointments
Affiliate access
Content for Reformation channels
Media relations
Press trip

  • 4,545 total placements
  • 1,494,814,061 total impressions
  • 2,784 hits
  • 1,358,991,868 impressions