About Us

about us

Seeing You Bigger

At Faulhaber, we have a unique ability to see our clients bigger than they see themselves – creating business opportunities where none existed. We do this by immersing ourselves fully in our clients’ business, maximizing brand stories and by tapping into our 20+ years of experience and network. When you hire us, you get everything you asked for, plus new ideas for business growth you’ve never thought of before.

Here’s how we see you bigger:

We are Maximizers. There are two types of work we do for you: everything you ask us to do and all the brand building ideas we dream up on top of that. Because we are entrepreneurial ourselves, our wheels never stop turning and we are constantly thinking about new ways to grow your sales. In our organization 1+1=3.

We are Fully Committed. We only work with brands we are passionate about. We immerse ourselves so deeply in your business that we feel we are a part of it. We are an extension of your team.

We are Ahead of the Curve. Our team of futurists ride the crest of the wave and are hyper focused on where the next big opportunity will lie. Our appetite for innovation is endless.

We are Cross-Pollination Masterminds. The beauty of Faulhaber is the diverse range of sectors we are experts in. From fashion, beauty and wellness to food, beverage and automotive to design and real estate; we are experts at forging brand partnerships by bringing different industries together. We create magical moments of cross-pollination.

PoweredPR® is Faulhaber’s secret sauce that blends the best of traditional public relations with cutting-edge, data-driven digital marketing to super-charge your brand’s reach, engagement and ROI. Think of it like Integrated Comms, 2.0: We’re powering up the traditional model by combining authentic storytelling, real-time data optimization and paid amplification, for connected content that ensures your brand breaks through.

Power up your brand through PR and digital marketing services that drive real results:

Integrated Storytelling: Crafting Narratives that Connect

PoweredPR® enhances brand narratives across digital channels, each tailored to shine on every platform.

Data-Driven Decision Making: Paid Amplification

We follow the data to amplify and optimize brand storytelling and drive real results. Think: A continuous loop that connects paid, owned, and earned media.

PoweredPR® Services

Ensure every brand experience is not only memorable, but also measurable, powering up your ROI:

Strategic Public Relations
Digital Marketing & Social Media Management
Influencer Partnerships
Immersive Event Experiences
Content Creation & SEO Optimization
Performance PR and Marketing ROI Optimization

Commitment
We treat our client’s business like it is our own. By being an extension of our client’s team, we are able to identity opportunities that can make them grow. We become one with our clients.

Passion
There are two types of work we do for our clients: everything they ask us to do, and all the brand-building ideas we come up with that fall outside of our scope. Because we are entrepreneurs ourselves, we are constantly thinking of new ways to increase sales. We are maximizers.

Innovation
Our appetite for innovation is endless. Our wheels never stop turning and we are constantly thinking about new ways to grow sales. We are agile and quick to adopt new technology, platforms and trends to bring to our clients. We learn and grow every day.

Faulhaber is a female-founded and female-led team of diverse, empowered thinkers from Generation Z to Generation X dedicated to helping other females succeed in business. We have donated over 350 micro loans to low-income female entrepreneurs through KIVA, a global non-profit.

Sustainability is important to us, and we are always looking for ways to better the earth. We are proud to be a member of the 1% for the Planet network, committing 1% of our annual sales to support sustainability initiatives within Canada. To date we have donated over $75 000 in funds and time to various charities in need.

Equity, Diversity, and Inclusion is integrated into every facet of our business. Our brand commitments include maintaining a team that is at minimum 25% from the BIPOC/LGBTQ2S+ community, and to using a minimum of 25% diverse vendors, creators and partners when executing any campaign for our clients, supporting these communities financially and ensuring diverse stories are told. We continue to educate ourselves and share our journey with our stakeholders and clients. In partnership with Toronto Metropolitan University (TMU), we established the Faulhaber Award, a 20-year financial bursary awarded annually to a BIPOC female-identifying student who has demonstrates our values and what it takes to become a senior leader in communications.

Team

Our team is a dynamic mix of multilingual PR strategists, event experts and creative, digital and social media masterminds who turn strategy into business results across North America.

Christine Faulhaber

Founder & CEO

Christine Faulhaber

Founder & CEO

Christine Faulhaber has been a force in marketing and public relations for three decades. In 2001, she launched Faulhaber, a full-service PR and digital marketing agency.
Over the past 20+ years, she has led her dynamic team on award-winning work in sectors such as beauty, cannabis, fashion, retail, design and automotive. In 2021, as part of her commitment to building the next generation of women leaders, Christine appointed Lexi Pathak as President & Partner. As team leader of the day-to-day operations at the agency, Lexi champions new initiatives, including 1% for the Planet, DE&I commitments and more.

Christine is recognized as one of Canada’s Top Female Entrepreneurs and has been recognized in the W100, Profit 500 and Growth 500 lists. Christine is An official Forbes Agency Council member, a forward-thinking entrepreneur, sought-after speaker. Dedicated to female empowerment and diversity Christine dedicated the Faulhaber Award to Toronto Metropolitan University (TMU), a 20-year annual bursary commitment directed toward a female BIPOC student with aspirations to become a senior leader in communications. Christine also mentors many aspiring businesspersons through the TFI (Toronto Fashion Incubator), THE FORUM, Monday Girl and in her role as Program Advisory Committee for Humber College’s Fashion Arts and Business Diploma. She supports KIVA, a non-profit that provides low-income entrepreneurs with micro loans worldwide and spends her time outside of the business providing senior leadership through one-on-one consulting. Mother of two and avid globe trotter she is currently exploring the culinary arts.

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Lexi Pathak

President & Partner

Lexi Pathak

President & Partner

Equal parts strategic and creative, Lexi is an energized leader focused on leading cross-functional teams to deliver results-driven integrated marketing campaigns for lifestyle brands. As President & Partner at Faulhaber, Lexi leads the team to develop imaginative ways to see their clients bigger. Upon becoming president, Lexi initiated Faulhaber joining 1% for the Planet, committing 1% of sales to not-for-profit organizations in the environmental space. Lexi also created formal DE&I commitments to address the imbalance in the communications industry.

Outcome-obsessed Lexi is always asking “why?”, which fuels her passion for coming up with ideas, and if you ask her for one, she will likely come back with 10. It’s no surprise her top strength is ideation, driven by a fascination for ideas and coming up with new perspectives. With 15+ years of communications experience and a background in journalism, Lexi lends her deep expertise as a mentor for Monday Girl and connecting brands with effective and meaningful ways to share their stories.

As a mother of three young children, Lexi is a master multi-tasker. She finds balance in downward dog and spending time in nature.

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Ian Giles

Chief Digital Marketing Officer

Ian Giles

Chief Digital Marketing Officer

Renowned for driving brand transformation at the nexus of technology and creativity, Ian’s 25+ years of experience in digital communications and marketing strategy is impressive. As Chief Digital Marketing Officer for Faulhaber, he delivers expertise in omnichannel marketing, digital, social media, and content strategy. His proven track record of propelling revenue growth and Return on Ad Spend (ROAS), leveraging deep insights into consumer trends, smart use of data analytics, leading high-impact campaigns and digital initiatives for industry giants like Samsung, P&G, Unilever, and Toyota makes him a valuable team player in our PR powered by Digital marketing approach.
Megan Taylor

Vice President

Megan Taylor

Vice President

As Vice President, Megan is responsible for driving client success at the agency forward, building impeccable relationships between the media/influencer landscape and the agency’s brands, as well as sharing industry insights with clients around the globe.

Focused on strategically building teams that deliver excellence, Megan is invested in professional development opportunities & fostering a community of education and training for the team.

Part of the work we do at Faulhaber is creating magical moments of cross pollination & experience led activations with a relationship-first approach. Megan translates this to her personal life, where she is is passionate about creating and enjoying experiences rather than acquiring objects & loves sharing experiences with friends and family.

Megan’s strengths lay across Executing, Strategic and Relationships categories. She puts them to use in each facet of her work at the agency. They are Achiever, Arranger, Empathy, Relator and Ideation.

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Margot James

Director, Client Services & Events

Margot James

Director, Client Services & Events

As Director of Client Services & Events, Margot is responsible for leading strategic development, overseeing the execution of all account activity and acting as the day-to-day contact from her clients.

A leader at ideating and executing 360 campaigns, Margot understands how to marry influencer campaigns, social media, IRL eventing and media relations to create outstanding ROI focused campaigns.

Margot’s strengths lay across Executing and Relationships categories. She truly embodies these strengths with not only her clients, but also media and influencers across Canada. They are Achiever, Arranger, Empathy, Relator and Harmony.

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Michelle Jobin

Director, Media & Strategy

Michelle Jobin

Director, Media & Strategy

Michelle brings 20+ years of prolific experience in media and content production to her role as Director, Media & Strategy. A skillful storyteller, she is known for working with notable media brands like Bell Media, Global TV, and Rogers Sports & Media both as on-air talent and producer. Among her credits are stints at top-rated shows like CTV Your Morning, Global News, CP24 and Etalk. Michelle brings her vast network and deep relationships to the agency, coupled with her highly honed communications and content production skills.

Her diverse experience also includes strategic brand partnerships and content creation through work on her personal social accounts and content shoots for globally-recognized brands including Veuve Clicquot, Hennessy and Johnson & Johnson.

An avid traveller who finds balance as both a culinary and fitness enthusiast, Michelle loves sharing the experiences she is passionate about with her family. Her top five strengths are within the Influencing and Strategic Thinking categories. They are Ideation, Woo, Maximizer, Communication and Strategy.
Jennifer Paukman

Director, Social & Digital

Jennifer Paukman

Director, Social & Digital

Jennifer Paukman brings over 15 years of award-winning digital marketing and social media strategy experience to her role as Director of Social and Digital at Faulhaber. She has led digital marketing across diverse verticals in both corporate and agency settings. Her recent roles include leading social media, content marketing, and brand strategy at PC Financial and driving social media and influencer marketing at Intuit TurboTax.

Recognized for her dynamic leadership, Jennifer is a thought leader in her field. She developed a proven strategic framework and ROI-focused approach to digital marketing, based on her research into social sharing and viral content which she presented at the World Public Relations Forum. This research-backed strategic approach continues to inform her work today, delivering measurable success for clients.

At Faulhaber, Jennifer oversees the agency’s digital clients, blending strategic foresight with her passion for digital innovation. Her top Gallup strengths span the Executing, Influencing, and Strategic Thinking categories: Command (bringing presence and decisiveness to every situation), Significance (prioritizing high-impact projects), Connectedness (seeing meaningful links in all things), Futuristic (inspiring teams with visions of what’s possible), and Arranger (optimizing resources for maximum productivity). Jennifer thrives on collaboration, fostering a culture where PR and digital marketing intersect to deliver exceptional results.

When she’s not exploring the latest digital trends and algorithm updates, Jennifer enjoys spending time outdoors, practicing yoga, and DJing her vinyl record collection. She’s passionate about collecting concert and event memories, off-the-beaten-path travel stories, and culinary experiences.
and a crew of 20+ passionate ideators.