Plaza Premium Lounge – Public Relations

Date 2022
Industry Hospitality Travel
Influencer relations Media relations

Showcase how Plaza Premium Lounge make travel better.

Using effective and strategic outreach including key newsjacking moments around the struggles at Toronto Pearson Airport, Faulhaber leveraged relationships with travel, trade and consumer media and influencers to share how Plaza Premium Lounge make travelling a little less stressful. Focused on earned tactics, Faulhaber leaned into strategic storytelling through press releases and targeted pitching, and leveraged social listening to providing lounge visits to travelling media and influencers. In addition, Faulhaber executed two media events to unveil renovated lounges in Toronto and Vancouver as well as showcasing a new Root98 dining experience.

  • 76 media stories that feature PPG only
  • 193 additional media placements​
  • 453% increase of media placements in Canada VS same time last year ​
  • 252% increase in media impressions VS same time last year​
  • 344,042,068​ total impressions
  • $42,487,098.40 total EAV