Tourism Australia – Public Relations

Date 2023
Industry Travel
Brand strategy Influencer relations Media relations Press junket Product seeding

Drive brand awareness and increase Canadian travellers to Australia.

Faulhaber worked with Tourism Australia for the fiscal year of July 2022 – June 2023 to drive brand awareness and increase travellers consideration to Australia. Key activity included the launch of Tourism Australia’s global campaign G’Day which included a press trip to the New York launch event. Ongoing activity included familiarization trips, targeted strategic pitching and ongoing media relations.

result
  • 193% exceeded placement target
  • 89M+ media impressions
  • $4.2M+ estimated Ad Value

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