Tourism Australia – Public Relations
Drive brand awareness and increase Canadian travellers to Australia.
Faulhaber worked with Tourism Australia for the fiscal year of July 2022 – June 2023 to drive brand awareness and increase travellers consideration to Australia. Key activity included the launch of Tourism Australia’s global campaign G’Day which included a press trip to the New York launch event. Ongoing activity included familiarization trips, targeted strategic pitching and ongoing media relations.
- 193% exceeded placement target
- 89M+ media impressions
- $4.2M+ estimated Ad Value